Woolcool Blog

Woolcool at Logipharma 2026: Sustainable Packaging and New Innovations

Written by Georgie Wildgoose | March 23, 26



Woolcool is excited to announce that we will be attending Logipharma 2026, the largest global life sciences supply chain event. Taking place on 14th to the 16th April at the Austria Centre in Vienna, this is the perfect opportunity for us to showcase how our natural, high-performance solutions are transforming sustainable packaging for the life sciences sector.

Meet the Woolcool Team

We’re proud to be bringing a strong team to the event. Joining us will be:

  • Josie Morris, CEO, who will be leading an insightful masterclass
  • Kellie Evans, Senior Account Manager, demonstrating our packaging solutions
  • Ryan Dimmock, Sustainability and R&D Technologist, sharing his expertise
  • Will Morris, Product Developer, highlighting how thoughtful design enhances both performance and sustainability

Our team is excited to connect with industry professionals, explore new opportunities, and share the latest in sustainable packaging solutions.

Masterclass: Beyond the Green Trend

A highlight of Woolcool’s presence at Logipharma is Josie Morris’s masterclass: Beyond the Green Trend: How supply chain sustainability builds resilience and long-term business survival. At 12:40pm on 15th April, this session will explore how sustainable practices in packaging and logistics are no longer just “nice-to-have” but essential for business continuity and long-term profitability. Josie will outline strategies for integrating sustainability across the supply chain, showing how businesses can build resilience while reducing environmental impact.

This masterclass is ideal for business leaders and sustainability champions looking to understand the tangible benefits of sustainable innovations.

Live Demonstration: Performance and Sustainability, Naturally

On 14th April at 3:30pm, our Senior Account Manager, Kellie Evans, will host a live demo: Performance and sustainability, naturally. Attendees will see firsthand how our natural fibre solutions deliver dependable thermal protection while supporting sustainable packaging initiatives.

Kellie’s demo will highlight real-world applications of wool insulation in cold-chain logistics, offering insights into how Woolcool’s solutions can improve product protection, reduce waste, and help businesses meet their sustainability targets. Kellie will also be introducing our latest invention,  LifeGUARDIAN® and showcasing how this system will deliver reliable thermal performance while also reducing waste and operational complexity. 

Panel Discussion: Optimising Distribution Networks Sustainably

In addition to our masterclass and live demonstration, Woolcool is proud to be part of an expert-led panel discussion at Logipharma 2026.

The session, titled “Distribution Network Optimisation: How to structure your network to optimise for cost-efficiency while maintaining service levels in a sustainable way,” will bring together leading voices from across the pharmaceutical and logistics sectors.

Representing Woolcool, Josie Morris MBE, CEO, will join an esteemed panel of industry experts, including:

  • Andrés Morales Rosales, Operations Project Lead, Nipro Group
  • Marc Verpaele, Director of Business Operations, Organon
  • Peter Lundholm, Senior Director, Global Logistics Strategy & Services, Pfizer

This discussion will explore how organisations can balance cost efficiency with sustainability, while still delivering the high service levels required in pharmaceutical supply chains.

As businesses face increasing pressure to reduce environmental impact without compromising performance, this panel offers valuable insights into building future-ready supply chains.

Introducing  LifeGUARDIAN® – Our Latest Innovation

We’re excited to unveil our newest product: LifeGUARDIAN®, a cutting-edge natural fibre packaging solution designed to protect sensitive pharmaceuticals while reducing environmental impact.

LifeGUARDIAN® has four essential layers working together to maintain temperature stability during transit. The payload, a thermal core that stabilises temperature, a natural wool insulation ’fleece jacket’, and a protective transit carton.

Simple materials. Engineered performance.

At LogiPharma this year, we will be revealing how this concept has evolved.

Logipharma 2026

We believe sustainability and innovation go hand in hand. Using natural, renewable materials like wool, we create packaging that not only performs but also supports a circular economy. Attending Logipharma allows us to connect with like-minded businesses, demonstrate our solutions, and discuss the future of responsible logistics.

Visitors to our stand can expect:

  • Expert insights from our sustainability and R&D team
  • Opportunities to explore Life Guardian and other innovative products
  • Advice on integrating sustainable packaging into supply chains for long-term resilience

Come and See Us

We can’t wait to meet you at Logipharma 2026! Whether you’re interested in attending Josie’s masterclass, joining Kellie’s live demo, or simply exploring the latest in natural fibre packaging, our team will be on hand at Stand 90 to answer questions and demonstrate how Woolcool is leading the flock.